What information is useful when writing a speculative application?

First of all, you should find out what basic requirements applicants are generally expected to meet at your chosen company. Current job vacancies advertised by the company, as well as the company website in general, provide an indication of what the company expects from its employees.

In addition, you should also consider: Is the company currently dealing with any specific issues? Are there any particular challenges on the horizon? Think about what you, as an applicant, can offer to help overcome these challenges.