sellerscatalyst

Amazon Webstore SEO focuses on optimizing an Amazon brand store to improve visibility, engagement, and conversions within the Amazon ecosystem. A well-optimized webstore helps brands present their products clearly while guiding customers through an effective shopping journey.

Keyword optimization plays an important role in webstore SEO. Relevant keywords should be naturally included in store titles, section headings, and featured content. This helps Amazon understand store relevance and improves discoverability through internal search and browsing.

Store structure and navigation are equally important. Clear categories, logical layouts, and well-organized product sections make it easier for customers to explore. A structured store increases time spent and supports higher conversion rates.